What defines a powerful brand in people’s mind You will find many definitions in the marketing literature. My favorite and most accurate comes from Allen Adamson, who was President of Landor in New York, the world’s premier branding consultancy: “A brand is something that lives in your head. It is

What defines a powerful brand in people’s mind You will find many definitions in the marketing literature. My favorite and most accurate comes from Allen Adamson, who was President of Landor in New York, the world’s premier branding consultancy: “A brand is something that lives in your head. It is